From roofing-industry frustration to a live marketplace in one month.
VetMyRoof needed a fairer way to connect homeowners with verified contractors. Light in the Dark Analytics built the custom web app, verification workflow, response rules, onboarding, and initial growth support.
The market was expensive for both sides
Co-owner Tony spent 15 years installing roofs. He saw middlemen win jobs, keep a markup for quoting, and subcontract the real work. Lead sites could sell the same homeowner to about ten contractors, creating ten sales calls instead of one useful match.
The software quotes left no room to launch
Other proposals to build the marketplace exceeded six figures. VetMyRoof needed a production application without consuming the budget required to recruit contractors and reach homeowners.
The product included the operating rules
Light in the Dark Analytics built the custom web app and the workflow around it. Every contractor had to be verified through insurance and employment documents. A 15-minute customer-response requirement, with penalties for missing it, protected the homeowner experience.
Launch required supply, not just software
The engagement also included recruiting and onboarding the first contractors and advising on growth strategy. Five contractors were verified and onboarded in the first week, and the site received organic traffic on day one.
Bgo on the result
"Don't think twice. Finding people who are so customer-centric is very rare." Bgo also said, "Working with Light in the Dark Analytics is the reason VetMyRoof exists today."
Frequently asked questions
What did Light in the Dark Analytics build?+
A fully custom web marketplace, contractor-verification workflow, response-time rules, and onboarding flow. The engagement also included first-contractor recruitment and growth support.
How long did the first launch take?+
One month from kickoff to a live web application. That is the verified VetMyRoof timeline, not a promise that every marketplace can launch in the same period.
Were the contractors actually verified?+
Yes. The workflow checked insurance and employment documents. Five contractors completed verification and onboarding in the first week.
Want results like these?
Every business is different, but the process starts the same way. A conversation about what's not working and what could be.